Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

Promoting for the Uk Alcoholic Beverages Sector Essay e Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic refreshment, Drinking society Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK mixed refreshments part has increased far stricter rules and guidelines in the course of the most recent couple of decades. Do you concur that the promoting of liquor ought to be confined to such a degree and how far do you accept any legislatures ought to have the option to control publicizing? Acquaintance In reactions with a mass of alcoholic commercial seems to obliging grown-ups and youth, governments have given more consideration on this, for instance, the Government has promised to present a complete liquor hurt decrease system in 2004, which is probably going to put limitations on drinking notice which support hitting the bottle hard among youth. See progressively: Ethnic gatherings and prejudice article Does all limitations or rules distributed by governments like this that having an impact in controlling promoting? This article will for the most part focus on why such alcoholic commercials ought to be limited; and to what degree should any administrations have the option to control publicizing. For the most part, individuals drinking since they are cheerful or not, possibly in light of the fact that they get a raise in their pay, or get a tough situation at work, or simply appreciate a night out at bar, etc. Mintels selective research affirms that most of grown-ups, 75% in the 2003 review, accept that there is nothing amiss with drinking with some restraint, and unquestionably more individuals drink infrequently and for the most part at home-than do as such all the time outside the home(Clark, 2003). With respect to the adolescent drinking liquor, a large portion of them simply to clear something up, or bear overwhelming weight from the economy as well as the brain science like encountering a frustrated relationship. Likewise, alcoholic promotion is seen as extravagant and appealing for youngsters, which leave the impression of fun, or cool in the event that they were drinking. As indicated by wellbeing master saying, since antiquated occasions, savoring liquor control can be advantageous for our wellbeing, particularly for red wine or brew, drinking a little for every day is awesome for forestalling cardiovascular disease(Locke, 2011). Be that as it may, what about drinking excessively? It might turn out to be simple for you to get enthusiastic and experience the ill effects of progressively different illnesses, as interminable gastritis, liquor abuse. Moreover,statistics show that liquor related admissions to clinic in England have topped 1m in a year just because. In different regions, up to 70% cases sent to the emergency clinic were identified with liquor, and savagery, mishap and medical problems that identifying with liquor are thought to cause thirty thousand unexpected losses a year. Then, solutions for rewarding liquor misuse have likewise risen(Meikle). In this manner, drinking an excessive amount of is hurtful for individuals both in genuinely and intellectually. So how individuals think about liquor, from which channel? Completely, media is the principle place for liquor industry going through their cash, it is the fundamental channel for individuals get new data about liquor, and it is accept that presentation to alcoholic notice can build utilization and impact people groups mentalities towards liquor particularly for youngsters as they have not framed its right comprehension. So as to forestall the enormous measure of alcoholic publicizing shows up on media, in the course of the most recent couple of decades, governments have set far stricter rules and guidelines, regardless of this, the accompanying table will reveal another side. Figure1: fundamental alcoholic publicizing use on media, 1998-2003* |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media explore/Mintel The figure1 shows the promoting use on liquor, which finds that during the 1998-2003, in spite of the fact that the expense dropped practically a large portion of, the level of deals didn't change a ton, alternately, it roses consistently. As indicated by a Kusserow(2001), who chips away at liquor controlling uncovered that guidelines and measures set on promoting control are practically invalid. Systems are difficult to finish every office, the feasibility and adequacy of colossal models despite everything must be set up. So Britain needs to adjust of economy and wellbeing, the obligation isn't only the legislatures, and just relying upon the polices of government isn't far enough, heavy drinker and other related-segments ought to act naturally controlled. On one hand, it is fundamental for government to set out a progression of impediments on publicizing of mixed beverages, for example, restricting the planning of notices on TV, advertisements can be just permitted to show after 10:00pm, attempting to keep away from youth from it. In the mean time, denying the alcohol organization being the support in sport, as Professor Gilmore(2007) said that the confinements ought to remember liquor sponsorship for sport as the liquor was being promoted 24 hours per day. Besides,the substance of promotion ought to be limited, pictures like brutality and potential wrongdoing ought to be illegal as it is simple for youngsters doing likewise things that appears on TV. Then again, as a result of the boundedness of governments control, both open and private divisions have duties to assist with setting out constraints to confine its advancement and deals through promotions. For models, clubs and music bars ought to abrogate the boundless drinking for a specific time just with the fixed cash, individuals who are too youthful ought not be allowed into this event. Moreover, the cost ought to be expanded to lessen the liquor utilization. Furthermore, producer ought to build up another creation line, as a choice to supplant liquor. End Now, liquor has had large amounts of UKs society, being devoured by the two grown-ups and youth, which shapes a lopsided condition among economy and wellbeing. The mass publicizing shows up on TV or systems or different channels is the fundamental selling way. Normally, to control alcoholic publicizing is turning out to be increasingly more significant in UK. Yet, clearly, the real impacts that brought about by governments approach isn't large, so liquor related area should have an expanding significant influence in controlling alcoholic promoting, at that point it must be all the more impressive and adequacy. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Accessible from: http://www. ias. organization. uk/assets/evening time/approach/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks showcase: UK, 2003. [WWW] Mintel Group Ltd. Accessible from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of HealthHuman Services(2001) Youth and Alcohol. USA: Department of HealthHuman Services. Gilmore, I. (2007) Britains top specialist calls for all out restriction on liquor publicizing [WWW] Institute of Alcohol Studies. Accessible from:http://www. ias. organization. uk/assets/distributions/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic publicizing consumption on media [Diagram]. In: Clark, T. (2003). Beverages showcase: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate liquor drinking offers coronary illness insurance [WWW] Heart malady wellbeing focus. Accessible from:http://www. webmd. boots. com/coronary illness/news/20110222/moderate-liquor drinking-offers-coronary illness insurance [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related medical clinic confirmations at record high. Watchman, 26th May, p,1.

King Lear Journey To Expiate Sin Essays - British Films

Lord Lear: Journey To Expiate Sin Shakespeare's catastrophe King Lear is a point by point depiction of the results of limited's choices. This imaginary man is Lear, Lord of England, who's choices incredibly modify his life and the lives of people around him. As Lear bears the status of King he is, as one anticipates, a man of extraordinary force however corruptly he gives up the entirety of this capacity to his little girls as an award for their exhibit of adoration towards him. This untime renouncement of his seat brings about a chain response of occasions that send him through an excursion of damnation. Lord Lear is an allegorical portrayal of one man's excursion through a lot of hardship so as to appease his wrongdoing. As the play opens one can very quickly observe that Lear starts to commit errors that will in the long run bring about his destruction. The absolute first words that he expresses in the play are :- ...Give me the guide there. Realize that we have partitioned In three our realm, and 'tis our quick expectation To shake all considerations what's more, business from our age, Conferring them on more youthful qualities while we Unburdened slither to death... (Act I, Sc I, Ln 38-41) This gives the peruser the principal sign of Lear's aim to abandon his seat. He goes on further to offer bits of his realm to his little girls as a type of remuneration to his trial of adoration. Incredible opponents in our most youthful girl's adoration, Long in our court have made their passionate visit, Furthermore, here are to be replied. Let me know, my little girls (Since now we will strip us both of rule, Interest of an area, cares of state), Which of you will we say doth love us most? That we our biggest abundance may broaden where nature doth with merit challenge. (Act I, Sc I, Ln 47-53) This is the first and generally critical of the numerous transgressions that he makes in this play. By resigning his seat to fuel his sense of self he is upsets the extraordinary chain of being which expresses that the King must not challenge the position that God has given him. This subverting of God's position brings about mayhem that destroys Lear's reality. Leaving him, at long last, with nothing. Following this Lear starts to exile people around him that really care for him as at this stage he can't see past the cover that the fiendish wear. He ousts Kent, a reliable hireling to Lear, and his most youthful and already most adored little girl Cordelia. This brings about Lear encircle himself with individuals who just wish to use him which leaves him truly powerless assault. This is decisively what occurs and it is through this that he finds his wrongs and changes them. Following the submitting of his transgressions, Lear gets surrendered and irritated from his realm which makes him free craziness. While lost in his misery and self centeredness the moron is acquainted with control Lear back to the normal world and to help discover the lear that was ounce lost behind a hundred Knights however now is out in the open what's more, frightened like a little youngster. The way that Lear has now been pushed out from behind his Knights is significantly spoken to by him really being out on the yards of his stronghold. The alarmed little youngster that is currently unsheltered is drastically depicted by Lear's abrupt craziness and his fury and outrage is seen through the deafening climate that is being experienced. The entirety of this adds to the enduring of Lear because of the gross sins that he has submitted. The zenith of this hellfire that is experienced be Lear so as to reimburse his transgressions is toward the finish of the play when Cordelia is murdered. Lear says this before he himself passes on as he can't live without his little girl. Wail, yell, cry! O, you are men of stones. Had I your tongues and eyes, I'd use them so That paradise's vault should split. She's gone for ever! I know when one is dead, and when one lives. She's dead as earth. Loan me a mirror. On the off chance that that her breath will fog or stain the stone, Why, at that point she lives. (Act V, Sc iii, Ln 306-312) The entirety of this agony that Lear endured is followed back to the single most significant blunder that he made. The decision to surrender his seat. This one sin has demonstrated to have huge repercussions upon Lear and the lives of people around him in the end murdering practically those who were included. Also, one is left to inquire one's self if a solitary wrong turn can

How Behavioral Therapy Is Used in Psychology

How Behavioral Therapy Is Used in Psychology Theories Behavioral Psychology Print How Behavioral Therapy Is Used in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on December 15, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 15, 2019 vgajic / E / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand History Behavioral Therapy Classical Conditioning Operant Conditioning View All Back To Top In behavioral therapy, the goal is to reinforce desirable behaviors and eliminate unwanted or maladaptive ones. Behavioral therapy is rooted in the principles of behaviorism, a school of thought focused on the idea that we learn from our environment. The techniques used in this type of treatment are based on the theories of classical conditioning and operant conditioning. One important thing to note about the various behavioral therapies is that unlike some other types of therapy that are rooted in insight (such as psychoanalytic and humanistic therapies), behavioral therapy is action-based. Behavioral therapists are focused on using the same learning strategies that led to the formation of unwanted behaviors. Because of this, behavioral therapy tends to be highly focused. The behavior itself is the problem and the goal is to teach clients new behaviors to minimize or eliminate the issue. Old learning led to the development of a problem and so the idea is that new learning can fix it. There are also three major areas that also draw on the strategies of behavioral therapy: Cognitive-behavioral therapy relies on behavioral techniques but adds a cognitive element, focusing on the problematic thoughts that lie behind behaviors.Applied behavior analysis utilizes operant conditioning to shape and modify problematic behaviors.Social learning theory centers on how people learn through observation. Observing others being rewarded or punished for their actions can lead to learning and behavior change. A Brief Background Edward Thorndike was one of the first to refer to the idea of modifying behavior. Other early pioneers of behavior therapy included psychologists Joseph Wolpe and Hans Eysenck. Behaviorist B.F. Skinners work had a major influence on the development of behavior therapy and his work introduced many of the concepts and techniques that are still in use today. Later on, psychologists such as Aaron Beck and Albert Ellis began adding a cognitive element to behavioral strategies to form a treatment approach known as cognitive-behavioral therapy (CBT). The Foundation of Behavioral Therapy In order to understand how behavioral therapy works, lets start by exploring the two basic principles that contribute to behavioral therapy: classical and operant conditioning. Classical conditioning involves forming associations between stimuli. Previously neutral stimuli are paired with a stimulus that naturally and automatically evokes a response. After repeated pairings, an association is formed and the previously neutral stimulus will come to evoke the response on its own. Operant conditioning focuses on how reinforcement and punishment can be utilized to either increase or decrease the frequency of a behavior. Behaviors followed by desirable consequences are more likely to occur again in the future, while those followed by negative consequences become less likely to occur. Behavior Therapy Based on Classical Conditioning Classical conditioning is one way to alter behavior, and a number of techniques exist that can produce such change. Originally known as behavior modification, this type of therapy is often referred to today as applied behavior analysis. Some of the techniques and strategies used in this approach to therapy include: Flooding This process involves exposing people to fear-invoking objects or situations intensely and rapidly. It is often used to treat phobias, anxiety and other stress-related disorders. During the process, the individual is prevented from escaping or avoiding the situation. For example, flooding might be used to help a client who is suffering from an intense fear of dogs. At first, the client might be exposed to a small friendly dog for an extended period of time during which he or she cannot leave. After repeated exposures to the dog during which nothing bad happens, the fear response begins to fade. Systematic Desensitization This technique involves having a client make a list of fears and then teaching the individual to relax while concentrating on these fears. The use of this process began with psychologist John B. Watson and his famous Little Albert experiment in which he conditioned a young child to fear a white rat. Later, Mary Cover Jones replicated Watsons results and utilized counterconditioning techniques to desensitize and eliminate the fear response. Systematic desensitization is often used to treat phobias. The process follows three basic steps. First, the client is taught relaxation techniques.Next, the individual creates a ranked list of fear-invoking situations.Starting with the least fear-inducing item and working their way up to the most fear-inducing item, the client confronts these fears under the guidance of the therapist while maintaining a relaxed state. For example, an individual with a fear of the dark might start by looking at an image of a dark room before moving on to thinking about being in a dark room and then actually confronting his fear by sitting in a dark room. By pairing the old fear-producing stimulus with the newly learned relaxation behavior, the phobic response can be reduced or even eliminated. Aversion Therapy This process involves pairing an undesirable behavior with an aversive stimulus in the hope that the unwanted behavior will eventually be reduced. For example, someone suffering from alcoholism might utilize a drug known as disulfiram, which causes severe symptoms such as headaches, nausea, anxiety, and vomiting when combined with alcohol. Because the person becomes extremely ill when they drink, the drinking behavior may be eliminated. How Aversion Therapy Works to Fix Unwanted Behaviors Behavior Therapy Based on Operant Conditioning Many behavior techniques rely on the principles of operant conditioning, which means that they utilize reinforcement, punishment, shaping, modeling and related techniques to alter behavior. These methods have the benefit of being highly focused, which means that they can produce fast and effective results. Some of the techniques and strategies used in this approach to behavioral therapy include: Token Economies This type of behavioral strategy relies on reinforcement to modify behavior. Clients are allowed to earn tokens that can be exchanged for special privileges or desired items. Parents and teachers often use token economies to reinforce good behavior. Kids earn tokens for engaging in preferred behaviors and may even lose tokens for displaying undesirable behaviors. These tokens can then be traded for things such as candy, toys, or extra time playing with a favorite toy. Contingency Management This approach utilizes a formal written contract between the client and the therapist that outlines the behavior change goals, reinforcements, and rewards that will be given and the penalties for failing to meet the demands of the agreement. These types of agreements arent just used by therapistsâ€"teachers and parents also often use them with students and children in the form of behavior contracts. Contingency contracts can be very effective in producing behavior changes since the rules are spelled out clearly in black-and-white, preventing both parties from backing down on their promises. Modeling This technique involves learning through observation and modeling the behavior of others. The process is based on Albert Banduras social learning theory, which emphasizes the social components of the learning process. Rather than relying simply on reinforcement or punishment, modeling allows individuals to learn new skills or acceptable behaviors by watching someone else perform those desired skills. In some cases, the therapist might model the desired behavior. In other instances, watching peers engage in sought-after behaviors can also be helpful. Extinction Another way to produce behavior change is to stop reinforcing a behavior in order to eliminate the response. Time-outs are a perfect example of the extinction process. During a time-out, a person is removed from a situation that provides reinforcement. For example, a child who starts yelling or striking other children would be removed from the play activity and required to sit quietly in a corner or another room where there are no opportunities for attention and reinforcement. By taking away the attention that the child found rewarding, the unwanted behavior is eventually extinguished. How Extinction Is Defined in Psychology A Word From Verywell When it comes to treating specific behavioral issues, behavioral therapy can sometimes be more effective than other approaches. Phobias, panic disorder, and obsessive-compulsive disorder are examples of problems that respond well to behavioral treatments. However, it is important to note that behavioral approaches are not always the best solution. For example, behavioral therapy is generally not the best approach when treating certain serious psychiatric disorders such as depression and schizophrenia. Behavioral therapy might be effective at helping clients manage or cope with certain aspects of these psychiatric conditions, but should be used in conjunction with other medical and therapeutic treatments recommended by a medical doctor, psychologist or psychiatrist. The Best Online Therapy Services

Multinational Corporations Based On International Business...

Although the multinational is separated in several nations, it remains as a single enterprise and therefore must consider how to balance competitive pressures for differentiation and integration (Lawrence and Lorsch, 1967). Multinationals must decide how to be sensitive to the unique demands of the indigenous environment without inhibiting their ability to coordinate the internal operations of local units in search of global strategies. As these issues of differentiation and integration are often facilitated by HRM activities, they represent a critical component in the IHRM. An example of this dual focus is found in most multinational corporations based on international business, which tend to assign primary responsibility to their subsidiaries for local compensation and benefits, training and labour relations, with regional units assuming secondary responsibility (Reynolds 1992). Productive globalization occurred with the growth and expansion of multinationals. They are present in a ll the countries of the world and currently undergo mergers and acquisitions, with the expansion of its branch of activity. Productive globalization occurred with the growth and expansion of multinationals. They are present in all the countries of the world and currently undergo mergers and acquisitions, with the expansion of its branch of activity. Throughout the twentieth century the behaviour of companies took new directions. Globalization and the consequent opening of the market made themShow MoreRelatedEthical Issues Of Multinational Corporations Essay1407 Words   |  6 PagesETHICAL ISSUES IN MULTINATIONAL CORPORATIONS Introduction A multinational is defined as an enterprise operating in several countries but managed from its home country. Ethics as a philosophy is defined as the discipline concerned with what is morally good and bad, right and wrong. Ethical issues arise when one is unsure of what is the right course of action to be taken at a single time. 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International organizations have been created to help create standards for states to abide by in the economic global market. These standards that are created are a foundation and if states don’t adhere to them they can turn to the organizations as a mediator and as a policy enforcer. Examples of international organizations are: Bretton

How William Shakespeare Presents Katherine and Bianca in...

How William Shakespeare Presents Katherine and Bianca in The Taming of the Shrew Shakespeares comedy The Taming of the Shrew shows the two sisters, Katherine and Bianca, as complete contrasts to eachother. He uses various techniques to achieve this effect. Many of these techniques are the same for both sisters; however their outcomes are different, therefore creating two completely different characters. We first see some of these techniques in action in Act I scene 1 when Kate and Bianca are first introduced. Our perception of the sisters is formed by what the men say about them and to them. Baptista, Kate and Biancas father, tries to persuade Gremio and Hortensio, Biancas suitors, to woo†¦show more content†¦When told to go inside she does, Go in, Bianca. When given instructions she obeys. When Men speak to her they are polite and courteous, madam, my instruments in tune. She is seen as the perfect woman of Elizabethan times where as Kate is seen as the woman of today, much more independent and stands up for what she believes in. But she is seen as absolutely dreadful in Elizabethan times. By the end of act I scene 1 Shakespeare has used the same techniques to present the sisters but their behaviour, language and attitude are perceived as complete contrasts. Kate is seen as a shrew. She is feared and appears depressed. Bianca is pictured as the ideal woman, worshipped and adored throughout Padua. Shakespeare brings us back to the sisters in act II scene 1. This is a crucial part in the play as it is the only scene that presents Kate and Bianca alone with no one else around. You could say this is the ideal moment for Shakespeare to show their true colours. Kate has tied up Bianca and is trying to get who she likes most out of her suitors out of her. This confirms her shrewish character with the violence and aggressiveness she shows, Minion, thou liest!. Bianca this time, however, is not the kind hearted, mild, polite woman we thought she was; she is now not being watched by men so her real character shines through. She is smug toShow MoreRelatedEssay on Desire in The Taming of the Shrew, by William Shakespeare1069 Words   |  5 Pagesobsession is out of greed or true necessity, a person will go to great lengths to achieve it. In the novel, The Taming of the Shrew, written by William Shakespeare, we find this trait present within the characters: Lucentio, Hortensio, Gremio , Petruchio, and Katherine. Each of these characters has their own motivation behind their actions in this story. Hortensio and Lucentio each wish to woo Bianca and take her as their bride. 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Andok’s Litson Free Essays

Andoks Litson is a major brand of specially roasted chicken in Philippines. The major products they sell are the Litson Manok which is a roasted variety of chicken and also the Dokito Frito which is a fried variety of chicken. The chicken is prepared adding a lot of other ingredients which are not the typical ones used in the common preparation. We will write a custom essay sample on Andok’s Litson or any similar topic only for you Order Now Some of the ingredients that are used include sugar, spice, rice, various beverages etc. They also sell a variety of pork dishes like the litson liempo, lechon kawali, pork sisig, pork barbeque etc. Beef dishes like beef steak rice and corned beef egg rice, fish dishes like bangus and bangus rice, exclusive egg dishes and desserts are also available at the Andoks Litson outlet. Andoks Litson started picking up its name from 1985 from when a small shop was opened in Baler Street. Now, the outlets are more than 300 in number and are located across the nation. In a couple of years from 1985 when it all began, the company opened around 11 of its outlets around the area and in less than 20 years, they opened more than a few hundreds of its outlets and many of them are located in the top malls of the country. Now the company is looking forward to open new outlets across the world. The targets of the company in years to come itself are appreciable. Their prior aim is to be known as the best native food company that gets an international recognition at the same time. They want to be innovative with the way they go about cooking and also wants to provide the best customer care. They also want to make the world aware of the delicious cooking style of Philippino that can even attract the tourists. They also allow individuals to start a Franchise by which they mean they get access to use the standard logo and other trademark symbols. They always get updated about the working and also they get all the help in order to open the new store. The advertising and others are all managed by the company and they also give training to the employee. They also give a subsidy on the raw materials that they use for the preparation. There are 2 different options available for being a franchise. One is for an outlet which takes around 500,000 pesos and the other is for an outlet with a dine-in facility. This one may cost around 300,000 pesos. This does not include furnishings, devices to cook and others. The tenure of each agreement is for about 3-5 years and then it can be renewed. Andoks Litson guarantees its customers satisfaction to the best of their abilities. Andoks Litson is a major brand of specially roasted chicken in Philippines. The major products they sell are the Litson Manok which is a roasted variety of chicken and also the Dokito Frito which is a fried variety of chicken. The chicken is prepared adding a lot of other ingredients which are not the typical ones used in the common preparation. Some of the ingredients that are used include sugar, spice, rice, various beverages etc. They also sell a variety of pork dishes like the litson liempo, lechon kawali, pork sisig, pork barbeque etc. Beef dishes like beef steak rice and corned beef egg rice, fish dishes like bangus and bangus rice, exclusive egg dishes and desserts are also available at the Andoks Litson outlet. Andoks Litson started picking up its name from 1985 from when a small shop was opened in Baler Street. Now, the outlets are more than 300 in number and are located across the nation. In a couple of years from 1985 when it all began, the company opened around 11 of its outlets around the area and in less than 20 years, they opened more than a few hundreds of its outlets and many of them are located in the top malls of the country. Now the company is looking forward to open new outlets across the world. The targets of the company in years to come itself are appreciable. Their prior aim is to be known as the best native food company that gets an international recognition at the same time. They want to be innovative with the way they go about cooking and also wants to provide the best customer care. They also want to make the world aware of the delicious cooking style of Philippino that can even attract the tourists. They also allow individuals to start a Franchise by which they mean they get access to use the standard logo and other trademark symbols. They always get updated about the working and also they get all the help in order to open the new store. The advertising and others are all managed by the company and they also give training to the employee. They also give a subsidy on the raw materials that they use for the preparation. There are 2 different options available for being a franchise. One is for an outlet which takes around 500,000 pesos and the other is for an outlet with a dine-in facility. This one may cost around 300,000 pesos. This does not include furnishings, devices to cook and others. The tenure of each agreement is for about 3-5 years and then it can be renewed. Andoks Litson guarantees its customers satisfaction to the best of their abilities. How to cite Andok’s Litson, Essay examples

The Harlem Renaissance Brought About Many Great Changes. It Was A Time

The Harlem Renaissance brought about many great changes. It was a time for expressing the African-American culture. Many famous people began their writing or gained their recognition during this time. The Harlem Renaissance took place during the 1920's and 1930's. Many things came about during the Harlem Renaissance; things such as jazz and blues, poetry, dance, and musical theater. The African-American way of life became the"thing." Many white people came to discover this newest art, dancing, music, and literature. The Great Migration of African-American people from the rural South to the North, and many into Harlem was the cause of this phenomenon. Harlem was originally a Dutch settlement. Harlem became one of the largest African- American communities in the United States, and during the Harlem Renaissance became a center for art and literature. Many great writers came about during this time, one of which was Langston Hughes. Hughes was born in 1902 with the name James Langston Hughes, and died in 1967. He lived most of his adult life in Harlem. He grew up without a stable family environment. His father moved to Mexico, and he never really saw much of him. Hughes was often referred to as "Harlem's poet" (Haskins 174). Hughes had and still has a great influence on poetry. Hughes poetry was a reflection of the African-American culture and Harlem. He wrote many poems, and continued to write even after the Harlem Renaissance. He loved Harlem that was his home. He watched it decline with the onset of the Great Depression. He saw Harlem turn into a place to be feared by many. It was a sad and dangerous place to be, after the depression. Hughes described the impact of the Great Depression upon African-Americans, "The depression brought everyone down a peg or two. And the Negro had but a few pegs to fall" (Haskins 174). Langston Hughes valued the teaching of children. Many of his poems are children's poems. He often traveled to schools and read his poetry. His first published works were in a children's magazine during the 1920's. He published a book of ABC's called The Sweet and Sour Animal Book. He wanted to inspire the youth, and make them feel good about themselves. He did not only write poetry, but that is what he is famous for. Much of his poetry talks of the hardships, poverty, inequality, etc. of the African-American people. His work has inspired many people, and is read by many students and scholars. He is a great positive role model. I personally love his poetry. It describes these problems within our society that still have yet to be resolved. It opens the reader's eyes to the many disadvantages that many people have suffered through and are still trying to overcome. Hughes writes about how the African-American people have been all over the world. In "The Negro Speaks of Rivers" he talks about them bathing in the Euphrates, building huts by the Congo, and singing of the Mississippi. I think that this poem is showing how these people are everywhere. That in America we act as if they are subordinate, but he is saying to the white people, look at all my race has accomplished. "We" built the pyramids, and we have been around as long as these rivers. This is a positive poem. It does not talk directly about racism nor puts down the white race for being prejudiced (Lauter 1612-13). In the poem, "I, Too" he describes how he is also part of what America is. Even if he is sent to eat in the kitchen, he is as much a part as anyone else. One day he will not be made to hide and eat in the kitchen. One day people will see that African-Americans are beautiful people, and will be ashamed of how they were treated. This poem gives hope to the black community. It makes them yearn for the day when equality will come and racism will end. Too bad that the day has still not yet come in this century (Lauter 1618). In his poem, "Harlem" this is addressed. He wonders what happens to dreams that are deferred. How long must one still dream of something that seems like it will never come. The African-American people have been waiting to be seen as equal for many years, yet it still seems so out of reach. His poetry seems to address this over and over again (Lauter 1619). In "The Negro Artist and the Racial Mountain,"