MyBurgerLab Essay Example

MyBurgerLab Essay They want a burger brand that belongs to Malaysia, therefore they start their first step to start up unbearably. At first, unbearably started tit a very simple objective which is sell a really good, juicy burger on fresh bun. No shortcuts. (unbearably, 2014) Their objective seems simple and normal, but this objective have led a very clear strength to unbearably as they put all their effort, included money, into making a good burger. In unbearably, you will see their special charcoal bun instead of those normal sesame bun that used by others. Other than their own made charcoal bun, patty will be another core element that affect the burger taste. In unbearably, they mainly sell beef burger so they also grind their own beef patty so that they can serve the most fresh beef burger to their customer. Without any realization, people know unbearably most likely is from world-of-mouth instead of advertisement, and this is unbearably another strength in their promotion way. They believe in a good thing is worth for people to share, therefore they didnt put a lot of effort in doing advertising but make sure serve every customer with their best and juicy burger. unbearably may be a good restaurant, but they also have some weakness that will make people feel unsatisfied about them. For a very obvious meekness for them is their operation hours. They only operate from Tuesday to Sunday and when come to worse, they only open their restaurant by evening 5 and only operate until night 10. 15. We will write a custom essay sample on MyBurgerLab specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on MyBurgerLab specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on MyBurgerLab specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Their operation hour make people need to queue for get a seat in their restaurant. Other than that, their concentration on making a nice juicy burger also caused a side effect which every customer need to wait at least minutes before their order can reach to their table. As mentioned in their strengths, they did not put a lot of effort in advertisement and this made their brand awareness highly rely on world- f-mouth. unbearably took a lot of opportunity in starting up their business as they start quite early in Malaysia as a gourmet restaurant that mainly sell burger. Other than that, their charcoal burger also a core element that grab a lot of market opportunity as they are the first restaurant that introduced a black burger in Malaysia. Furthermore, they took the opportunity to make unbearably this brand a more community concern brand as they run a food donation drive at their outlet during their first and second year anniversary. Last but not least, unbearably choose to sell chicken burger because they now the demand in the market and they took this opportunity to become a restaurant that sell two types of burger. On the other hand, unbearably have launch a new burger market in Malaysia, so this become other entrepreneurs target in setting up an eatery business. Some threat that unbearably facing is caused by creating such new market and attracted new competitors like Fatsos The Burger Bar. Other than that, their location also quite not strategy as the place is hard to find parking, and the shop itself is quite small that hardly can fit in all customers that want to enjoy their burger.

Dark Side of the Morning View essays

Dark Side of the Morning View essays A comparison of songs by Pink Floyd and Incubus Twenty-six years separate the releases of two songs by Pink Floyd and Incubus, both entitled Wish You Were Here. A large fan base grew from these songs that later became smash hits and radio airwave staples. Though Pink Floyd emerged out of England in the 1960s, their music soon became popular in the U.S. with the majority of their records being sold in the states. Similarly, Incubus became popular in the U.S. in the early 90s when the band formed in high school. Both versions of Wish You Were Here are examples of American popular music that, though share the same title, are two completely different songs that differ both in the general feeling they induce and their instrumentation. It is only lyrically that these two pieces are similar. It is important to first note that Incubus Wish You Were Here is not a cover of Pink Floyds song, but rather a completely original piece with the same title. Thus, it is easy to see how the lyrics are both different and similar at the same time. The lyrics of these two songs are similar in that both vocalists are sending an obvious message to a friend of theirs. The Incubus version creates detailed imagery that describes the lead singers (Brandon Boyd) fascination with his surroundings, namely his nighttime waterfront. From this fascination emerges Boyds desire to have his significant other (though not explicitly defined) with him to enjoy the scenery, hence the line I wish you were here. This is similar to Pink Floyds version in that the lyricist Roger Waters wishes for his old guitarist Syd Barret to be with him in the recording studio. However, the two lyrics contrast in that Incubus version invokes a celebratory mood while Pink Floyds version is more of a depressed song that stems from a sense of loss. ...

Personal statement for applying MBA programme and Master in Finance

For applying MBA programme and Master in Finance programme - Personal Statement Example In order to accomplish this goal, I have taken the opportunity to serve as an intern for a number of different businesses and organizations. Some of my most valuable intern experiences have been in surprising places. These internships have helped me to grow and mature. I can say that I know myself better now as a result of this work. I have always been highly motivated by money. I do not feel that this is something I need to apologize for. I love capitalism and feel that it is the very foundation of freedom throughout the world. Without capitalism, there is no real democracy. As a result, I have always measured my career goals and my level of success by the amount of income and investment potential each possible career could offer. Perks of the position mean very little to me. My career is going to be my life, so I do not care about time off, special parking spaces or the latest technological gadget. I want to earn money and I am willing to work hard to get it. My first internship was in a bank. I shadowed a loan officer for several weeks and thought I would lose my mind with boredom. I found the process to be fascinating but redundant. There seemed to be very little variety in the job. When my mentor shared the salary range, I knew that this was not the work for me. I was able to work then for a national financial services company that provided guidance to massive institutional investors. Working with vast sums of money was so exciting yet humbling. I couldn’t help but feel I was out of my league. The thing with this job was that everyone there seemed to make me want to feel like I was out of my league. The work environment was competitive and stressful. My final, and most powerful internship was with a moderately sized non-profit institution. Learning about non-profit financing and business administration was actually quite interesting. What made an unexpected impact on me was the amount of good that this non-profit

Human Resource Essay Example | Topics and Well Written Essays - 1000 words - 1

Human Resource - Essay Example The work smart product enables its business customers to have a mobile office and transact business while still on the move. This is made possible by the firm’s wide array of smart mobile phones and fast internet speeds. The firm joined hands with technology giant Research in Motion to offer the famous blackberry to its executive clients. To cater for the youth market which is keen on social media, Vodafone has in its store touch screen mobile phones such as the HTC, Samsung Omnia, as well as the hugely popular iPhone 3GS which is coming soon. By offering all these products and services Vodafone ensures that no part of the market is left behind hence meeting its goal of keeping its customers connected. Corporate responsibility is another goal of Vodafone. In all the markets that the firm operates, it takes part in charitable events in support of worthy causes and also assist the less privileged in the society. Vodafone integrates its business strategy with the corporate strategy so in order to better meet the needs of its customers. In carrying out the corporate responsibility, Vodafone first engages with the stakeholders so as to understand what they exactly need. The company then implements its corporate responsibility and reports its success to the stake holders. The ultimate goal of any organisation is to increase profitability hence maximizing shareholders value. There are a number of business strategies that multinationals use to remain significant in a highly competitive market place. Vodafone operates in at least 31 countries spread in 5 continents. In order to make presence in more markets the firm has created a partnership with other networks. This has seen its brand visibility extend to some other 40 countries. A firm cannot become a global leader if it only sticks to its traditional market. While a firm faces potential risks in new markets, it is always the best bet to increased profitability and global

The Parliament Acts of 1911 and 1949 Reforms to the House of Lords Essay

The Parliament Acts of 1911 and 1949 Reforms to the House of Lords - Essay Example The act was as result of a reaction to the rivalry between the incumbent government and the House of Lords with regards to the 1909 People’s Budget. The chancellor of the exchequer of the time named David Lloyd George, had proposed the incorporation of a land tax (Dorey and Kelso 119-124). The new tax would have adverse effects on owners of large pieces of lands, majority of who were persons in the conservative opposition. In this regards, the conservatives believed in another alternative source which was to be tariffs on imports as this has much prospects to the British local industries as well. They had leverage in their large majority numbers which they used to vote down the budget. This was even perpetuated further by the veto power they possessed on Public Bills. This challenged the Liberals so much that they prioritized reducing the power of the Lords come the next general elections. After the elections, the Liberals still formed the minority government hence the Lords s ubsequently accepted the People Budget only after the land tax proposal had been dropped (Dorey and Kelso 126). The dispute over the budget however prompted the government to introduce new resolutions which were geared towards limiting the power of the Lords. ... The provisions of the Act abolished any veto powers of the House of Lords to any public bill introduced in the House of Commons. Exception was however granted to Bills which contain any provision to extend the maximum duration of parliament beyond the normal five years or any Bill confirming provisional order (Gordon 14-19). Again, the Bill did not alter any provision to the Bills introduced in the House of Common, as well as Private Bills and delegated legislations (Gordon 19). The Labour government amended the 1911 Act to further reduce the power of the House of Lords. This was prompted by the fears that the radical programme of nationalism which they advocated for, would be delayed by the House of the Lords barring its completion within the life of the parliament (Thompson 191). In 1947, a Bill aimed at reducing the time by which the Lords were bound to delay Bills form three sessions over two years to two sessions over a year, was introduced. After an attempt by the Lords to bloc k the bill, it was reintroduced in 1948 and 1911 as well (Thompson 193). The Bill was finally passed in 1949 with the application the provisions of the 1911 Act. The passing of the 1949 Act into law prompted various controversies. A number of legal personalities raised some doubts as to whether the use of the 1911 Act to pass the1949 Act, which in turn amended the 1911 Act itself was valid (Zander 94). They claimed that, the continued ability of the Lords to veto a bill to prolong the parliament life would not be entrenched if the 1911 Act could be used to amend itself first as this could end up removing this restriction (Hood 42). Also, they argued that the 1949 Act could be considered as a secondary legislation

The Way We See And Understand Things Essay

The Way We See And Understand Things Essay This is a famous quote and it is really significant in our world and in our lives in the recent time. First of all we need to look at the two most important two words see and understand in the quote. The see word correspond to perceive with eyes  [1]  while the understand world correspond to perceive the meaning of something  [2]  . As we can see according these definitions we can only reach the complete knowledge if we not only see things but we need to understand them at the same time. This claim shows a great influence of our beliefs and experiences on our view of the world. This is because our beliefs and experiences, the things that make us who we are, are an influence on our ways of knowing. Since our ways of knowing are the ways that we form our views and understanding. Emotion and Sense perception, in particular, are greatly affected. This quote brings up many questions like: Can you say that the human mind shapes the world according to its knowledge requests? Does culture, our believes limit the way we see and understand? Do we experience the same reality? In this essay I am going to analyse this quote according to in the relation of emotion and sense of perception and reasonsing , and trying to find the answers to the question what are stated above through couple of examples. The sense of perception according to the general definition is the physical response of our senses to stimuli. I have often wondered how we can perceive the same things differently, then I realised as the animals perceive things in dissimilar ways the individual human perception varies from individual to individual. It is an extreme thing, but a couple of people suffer in the world from synaesthesia, it means they can smell colours instead of seeing them and perceiving with their eyes or they can feel tastes, or some people in the world have sixth sense, they can feel danger forward, but in usual people experience the same things but the sense of perception has another element, it is the interpretation. What we sense (smell, sight, sound), we usually interrupt in different ways, that is why we each have a unique view of the world. If you look at this picture what do you see? I asked 3 people and all of them came up with a different answer for this question. The answers were: The grey figure is swimming for his life. The black figure is sticking up his arms. They could also both be swimming. The black figure would then be breast-swimming. It could also be the grey figure waving in greeting towards friends, and the black figure raising his arms in victory. Through this example we can see how people see the same picture but understand and interrupt so differently. The reasons for that are the usual perceptual learning does not work in such a situation like this picture. Perceptual learning is the increase in ability to absorb information of one type of information from the environment as a result of experience or practice  [4]  . In such a situation our brain does not have answer for it, because it has never experienced or practiced these kind of pictures, that is why usually people see and then understand, interrupt the same picture differently. The other scientific reasons for the question are we all have different education level, different attitudes, even particular moon could affect our perception and interruption and yes our believes and culture limits our perception, and the culture could change our conception, perception of something. For example in the Western culture the dog is pictured as beloved pet, the best friend of m an while a guard dog is treated as a working animal or in the Muslim culture the dog is the symbol of the an unclean animal, it should be kept of a home or Chinese people like it as a delicious dish. I have a personal experience how people feel so different about the dog, me and one my friend from Malaysia went down the seafront, we found a dog down there, and I went there stroke the dog while my friend just run away, that is the story how I learned the dog is not loved in the Muslim culture. As I stated above even the emotions affect how we perceive things, therefore it affects what we see and our understanding. Emotion as a way of knowing is integral with human awareness and is instinctive. How does the emotion linked to the perception? We cannot perceive someone elses emotional state, but our senses give clues how the others fell or what mood they are in. When people communicate, observers gain information from seeing their actions, during these actions observers see the same things, but these actions could mean more for one of the observer, because he or she can read body language. For example the head resting in the hands and eyes downcast means for an experienced body language reader his or her partner is bored, while to others it does not mean anything. Furthermore obviously if were feeling a certain way well react to things very differently than when we are in a different emotional stage. People often say the love is blind, and it is really true. When we are at th is emotional stage we are blinded by love, we can not see the mistakes and disadvantages of the other person, who is in love does not see and understand the other person as the outsiders. She or he just sees the good things, is shaded by a cloud, by his or her emotions so therefore she or he does not experience the same reality as the surrounding people. People usually have different emotions towards the same things, these emotions could affect their seeing and understanding, because of their economical status, culture or even the particular situation, our gender, our culture. If you see somebody get mugged by someone I think you would feel sad towards the one, but actually you do not really care while who got mugged probably fell horrified, feared. We can see from this example how our emotion changes according to the particular situation. We cannot see and understand the same thing in the same way, because every single unique people have touched differently emotionally. We feel differently towards the same ethical problems, dilemmas, situations, but I think often our emotions are socially and culturally constructed. If we think about at a funeral, people have to feel sad, they need to cry. Are they true feelings? Often people have to have the same emotions, but I think these emotions are not true or real. Our culture, our outside world limits our emotions, therefore as it is one of the ways of knowing, it limits our seeing and understanding. The emotions can greatly affect our perception, so it is sometimes not reliable. We often feel emotionally strong t owards which is not true, or we do not it is true or not. That is why often call the reasoning as help. Reason is basically logic leading us to find the truth. We use past experiences to work out what has happened in situations, for instance, if it is wet on a pavement in the morning, due to past experience, you rationalize that it has rained the night before . Scientists apparently see and understand the same reality. They use different methods reach the same reality, they can use the deductive reasoning or inductive method. They experiment on it to produce data to prove or disprove their theories about the world. They use different methods, but at the end they get the same understanding of an experiment. The scientists think the past is fixed, is it? The things that have happened are a constant, so to speak. Then how is it that historians see and understand those events differently? I think our perception of the history is greatly affected by our culture or our believes. Finally I think we do not access to the reality as it is in and of itself, and that our perceptions of it is coloured by the way our mind shapes it. So, it turns out that the way we see the world tells us more about ourselves than it tells us about the world as such. Modern rationalism (Descartes, Spinoza, and, arguably, Kant) all hold (in some form) that the way we see the world is really just a function of how the mind works. For Descartes, there is an act of intellection in every perception, and for Kant the pure Concepts of the Understanding determine how we see the world. I think world is too complex, and we watch the world through different glasses, some of the glasses are shiner or darker than the others, it affects our ways of knowing, and we are determined by our ways of knowing, that why it affects our seeing and understanding. Therefore we should reverse the claim: what we see and understand is limited by the world outside the very things that we see shape our understandi ng.

I.T. and Healthcare Essay -- Technology, Information Technology, Healt

Most people live in rural areas, while the medical community exists in cities. Medical facilitates are increasing the use of information technology database as a collaborative effort within the healthcare communities, on the condition that remote communities have access to the largest healthcare database and treatment information for public health solutions. Technology has shown that communication strategies are changing the way people understand and translate messages. There are no indications that imply technology reduces labor costs, in the healthcare industries. The fundamental economic theories are best used when collaborating with new technologies. As administrators the new electronic age, has brought new invention that are innovative and gives promise to a new generation. This reflects the achievement of information technology in the new generation. Technology has shown that communication strategies are changing the way people understand and translating messages. The growth of the World Wide Web has launched electronic communication assistants, and the interest in wirele...

Outline the New Right View of the Role of the Education Essay

The New Right is a conservative political perspective. However, its ideas have influenced both labour and conservative policies. A central principle of New Right thinking is the belief that the state cannot meet people’s needs and that people are best left to meet their own needs and that people are best left to meet their own needs through the free market. A number of the principles of the New Right are based on the theories of market forces. They felt that the British economy was in decline and something needed to be done to change the situation. People had to take the responsibility for their own future rather than depend on the state. They said that there should be competition amongst schools in the same way as private companies compete against each other. The New Right are similar in many ways to functionalists: They believe that some people are naturally more talented than others. They believe that education should socialise pupils into shared values, such as competition, and instil a sense of national identity They broadly favour an education system run on meritocratic principles of open competition, and one that serves the needs of the economy by preparing young people for work. However, unlike functionalists, New Right do not believe that the current education system is achieving these goals. According to New Right, the reason for their failure is that its run by state. The New Right argue that in all state education systems, politicians and educational bureaucrats use the power of the state to impose their view of what kind of schools we should have. The state takes a ‘one size fits all’ approach, imposing uniformity and disregarding local needs. The local consumers who use the schools have no say. State education systems are therefore unresponsive and breed inefficiency. Schools that waste money or get poor results are not answerable to their consumers. This means lower standards of achievement for pupils; a less qualified workforce and a less prosperous economy. The New Rights solution to these problems is the marketisation of education creating an ‘education market’. They believe that competition between schools and the laws of supply and demand will empower the consumers, bringing greater diversity, choice and efficiency to schools and increasing their ability to meet the needs of pupils, parents and employers. Chubb and Moe are a good example of the New Right perspective on education. They argue that American state education has failed and they make the case for opening it up to market forces of supply and demand. They make a number of complains: The low classes, ethnic and religious minorities and rural communities have been badly served by state education. State education has failed to create equal opportunity State education is inefficient because it fails to produce pupils with the skills needed by the economy. Private schools deliver higher quality education because, unlike state schools, they answerable to paying consumers. Chubb and Moe base call for the introduction of a market system in a state education that would put control in the hands of the customers. They argue that this would allow consumers to shape schools to meet their own needs and would improve quality and efficiency.

Definition and Examples of Cleft Sentences

Definition and Examples of Cleft Sentences In English grammar, a cleft is a construction in which some element in a sentence is moved from its normal position into a separate clause to give it greater emphasis. A cleft is also known as a  cleft sentence, a  cleft construction, and a  cleft clause. A  cleft sentence  is a sentence that is cleft (split) so as to put the focus on one part of it. The cleft sentence is introduced by  it, which is followed by a  verb phrase  whose main verb is generally  be. The focused part comes next, and then the rest of the sentence is introduced by a  relative pronoun, relative  determiner, or  relative adverb. If we take the sentence  Tom felt a sharp pain after lunch, two possible cleft sentences formed from it are  It was Tom who felt a sharp pain after lunch  and  It was after lunch that Tom felt a sharp pain. Take, for example, the simple declarative sentence, Jerry went to the movie yesterday. If you would want to emphasize one element or another, the sentence could be rewritten in several different ways: It was  Jerry  who went to the movie  yesterday.It was to the  movie  that Jerry went  yesterday.It was  yesterday  that Jerry went to the movie.   English has many different varieties of cleft constructions, but the two major types are it-clefts and wh-clefts.  Wh- clefts use  wh words, which is most often what in the construction. However, why, where, how, etc. are also possibilities. Examples and Observations It-Clefts It was only last month that  I decided to go back to school.It was my father who  sent Dyer out to proselyte.  It was my father who  had the blue-ice eye and the beard of gold.It was Roosevelt who impetuously blurted out the unconditional surrender ultimatum at a press conference in Casablanca, to the surprise of Winston Churchill, who was sitting at his side and who had no alternative but to nod approval. Wh-Clefts What I needed was a weapon. Other people, hitchhikers, told me they always carried a little something, a knife or a can of Mace, and Id laughed, thinking there was no greater weapon than the human mind. You idiot.Strange, but  what I really wanted was  a dad who would come down to the police station, ​yell his head off, and then take me home to talk about what happened, to come up with a new plan for how Id act in the future, etc. All the other guys had that. But not me. My dad left me alone in jail for the night. Sources Douglas Biber et al.,  Longman Student Grammar. Pearson, 2002George N. Crocker,  Roosevelts Road to Russia. Regnery, 1959David Crystal,  Making Sense of Grammar. Longman, 2004Zane Gray,  Riders of the Purple Sage, 1912Sidney Greenbaum,  Oxford English Grammar. Oxford University Press, 1996David Sedaris,  Naked. Little, Brown Company, 1997Michael Simmons,  Finding Lubchenko. Razorbill, 2005

Science Fiction Turns Reality essays

Science Fiction Turns Reality essays Hundreds of movies and books are based on the fear for clones. In 1997 Dolly, the first cloned mammal, was created and no longer was cloning considered Science Fiction. The public responses to Dolly the sheep varied but, from President Clinton down, there was almost universal agreement that such a thing must never be allowed to happen to humans(Dawkins 54). Human cloning stirs up the controversy between what is right, what is wrong, and where should society draw the line (Elmer-Dewitt 1). There are arguments for both sides but the con position is considerably stronger. People believe cloning humans is religiously wrong, would diminish the worth and respect of human life, and the medical risks are too high. Where in any religious documentation does it state: thou shall not clone(Elmer-Dewitt 4)? The truth is, cloning is not mentioned in any religious document. To have a religious argument against cloning, people had to read between the lines. According to Paul Ramsey, a board member on the National Bioethics Advisory Commission (NBAC), cloning humans would express the sin of pride or hubris(166). The Roman Catholic Church also agrees with this idea and furthers the argument saying human beings should not probe the fundamental secrets or mysteries of life, which belong to God(NBAC 168). While many people disagree with the Bible saying it is not a scientific or reliable source to base arguments on, 74% of the 1005 Americans that took the TIME/CNN poll in 1997 believe cloning is against Gods will (Human Cloning: Ethical Aspects 2/2). These Christians base their beliefs on the teachings of the Bible. Cloning can be considered the act of playing God(1/2). Not only can cloning be view ed as religiously wrong, it can also be looked at as a way to lessen the value of human life. ...

Cost and analysis paper Essay Example | Topics and Well Written Essays - 1000 words

Cost and analysis paper - Essay Example The reports of the Institute of Medicine on the quality of our healthcare system are based on sound and reliable research materials. The reports have a high degree of quality because they were conducted by the Institute of Medicine which is a highly-reliable organization with highly qualified and knowledgeable researchers. Moreover, the figures and facts which the institute has cited are not far-fetched because as members of the healthcare industry, we are witnesses to these medical errors and to these problems in the quality of health care services. The goals which the reports have suggested are practical goals which are based on assessed needs. Incidents of medical errors are prevalent because of decreased quality of care and as pointed out by the Institute of Medicine report. And there is indeed a great chasm or gap in the quality of health care services in the United States. The Institute of Medicine (1999) has reported that the quality of healthcare in the United States registered at astronomic costs. The paper was published and the problems mentioned therein were seen as far back as 1999. More than 10 years after such report, we still see the same problems in our health care industry. In fact reports from Medical Consumers Organization set forth that we have not made any steady and firm progress towards the prevention of medical errors and towards reducing the cost of these medical errors (Consumers Union, 2009). These errors still cost the health care industry billions of dollars each year. The same problems on quality of health care have not been improved to a certain extent where medical errors have been reduced to a significant extent. Safe Patient Organization also points out that there has been little evidence which may lead us to conclude that the number of deaths or the number of injuries due to medical errors has been significantly reduced si nce the implementation of the suggested improvements by the Institute of

Article analyse Assignment Example | Topics and Well Written Essays - 500 words

Article analyse - Assignment Example other choice but to acquire its service at that expensive charge (Alderighi, Nicolini and Piga 73).Commercial air travel has received many changes over the past hundred years with it budget much stretched. With much completion starting to take charge, the commercial airlines were forced to reduce their fair cost to attract more customers. The slow global economic growth also ensured economic growth of air travel in the emerging regions where less air travel increased substantially (Alderighi, Nicolini and Piga 86). Besides, the commercial air travel took advantage of increased cost of fuel to increase its market structure. The domestic airplanes could not afford travelling long distances. Therefore, the commercial air travel was able to receive more customers to acquire it services. This situation reduced the completion it was earlier receiving from other airlines. International air travel indicates that mature airlines in the market of Europe experienced slower growth rate. The frontier airline, has now posed new challenges to commercial air travel in many areas. This has resulted to reduced economic growth of airlines. The frontier airlines now has reduced the cost of travelling, making several flights to various cities as compared to the air travel (Alderighi, Nicolini and Piga 45). In overall, the frontier has provided better services making company to receive more customers than any other airlines. This improvement has caused a lot of concern to business community about the effects of delta years of high cost and long flights in order to ensure they are not outdone. The market entry for competition and further innovation is important and largely undisputed in any industrial organization. Many factor s influence general pricing and passenger traffic in air transport industry (Peng, 67). The most popular determinant is low cost airline. It has been reported that low cost line has significant resulted to depression of prices associated with increase of