Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

Promoting for the Uk Alcoholic Beverages Sector Essay e Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME ESSAYS ADVERTISING FOR THE UK Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic refreshment, Drinking society Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK mixed refreshments part has increased far stricter rules and guidelines in the course of the most recent couple of decades. Do you concur that the promoting of liquor ought to be confined to such a degree and how far do you accept any legislatures ought to have the option to control publicizing? Acquaintance In reactions with a mass of alcoholic commercial seems to obliging grown-ups and youth, governments have given more consideration on this, for instance, the Government has promised to present a complete liquor hurt decrease system in 2004, which is probably going to put limitations on drinking notice which support hitting the bottle hard among youth. See progressively: Ethnic gatherings and prejudice article Does all limitations or rules distributed by governments like this that having an impact in controlling promoting? This article will for the most part focus on why such alcoholic commercials ought to be limited; and to what degree should any administrations have the option to control publicizing. For the most part, individuals drinking since they are cheerful or not, possibly in light of the fact that they get a raise in their pay, or get a tough situation at work, or simply appreciate a night out at bar, etc. Mintels selective research affirms that most of grown-ups, 75% in the 2003 review, accept that there is nothing amiss with drinking with some restraint, and unquestionably more individuals drink infrequently and for the most part at home-than do as such all the time outside the home(Clark, 2003). With respect to the adolescent drinking liquor, a large portion of them simply to clear something up, or bear overwhelming weight from the economy as well as the brain science like encountering a frustrated relationship. Likewise, alcoholic promotion is seen as extravagant and appealing for youngsters, which leave the impression of fun, or cool in the event that they were drinking. As indicated by wellbeing master saying, since antiquated occasions, savoring liquor control can be advantageous for our wellbeing, particularly for red wine or brew, drinking a little for every day is awesome for forestalling cardiovascular disease(Locke, 2011). Be that as it may, what about drinking excessively? It might turn out to be simple for you to get enthusiastic and experience the ill effects of progressively different illnesses, as interminable gastritis, liquor abuse. Moreover,statistics show that liquor related admissions to clinic in England have topped 1m in a year just because. In different regions, up to 70% cases sent to the emergency clinic were identified with liquor, and savagery, mishap and medical problems that identifying with liquor are thought to cause thirty thousand unexpected losses a year. Then, solutions for rewarding liquor misuse have likewise risen(Meikle). In this manner, drinking an excessive amount of is hurtful for individuals both in genuinely and intellectually. So how individuals think about liquor, from which channel? Completely, media is the principle place for liquor industry going through their cash, it is the fundamental channel for individuals get new data about liquor, and it is accept that presentation to alcoholic notice can build utilization and impact people groups mentalities towards liquor particularly for youngsters as they have not framed its right comprehension. So as to forestall the enormous measure of alcoholic publicizing shows up on media, in the course of the most recent couple of decades, governments have set far stricter rules and guidelines, regardless of this, the accompanying table will reveal another side. Figure1: fundamental alcoholic publicizing use on media, 1998-2003* |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media explore/Mintel The figure1 shows the promoting use on liquor, which finds that during the 1998-2003, in spite of the fact that the expense dropped practically a large portion of, the level of deals didn't change a ton, alternately, it roses consistently. As indicated by a Kusserow(2001), who chips away at liquor controlling uncovered that guidelines and measures set on promoting control are practically invalid. Systems are difficult to finish every office, the feasibility and adequacy of colossal models despite everything must be set up. So Britain needs to adjust of economy and wellbeing, the obligation isn't only the legislatures, and just relying upon the polices of government isn't far enough, heavy drinker and other related-segments ought to act naturally controlled. On one hand, it is fundamental for government to set out a progression of impediments on publicizing of mixed beverages, for example, restricting the planning of notices on TV, advertisements can be just permitted to show after 10:00pm, attempting to keep away from youth from it. In the mean time, denying the alcohol organization being the support in sport, as Professor Gilmore(2007) said that the confinements ought to remember liquor sponsorship for sport as the liquor was being promoted 24 hours per day. Besides,the substance of promotion ought to be limited, pictures like brutality and potential wrongdoing ought to be illegal as it is simple for youngsters doing likewise things that appears on TV. Then again, as a result of the boundedness of governments control, both open and private divisions have duties to assist with setting out constraints to confine its advancement and deals through promotions. For models, clubs and music bars ought to abrogate the boundless drinking for a specific time just with the fixed cash, individuals who are too youthful ought not be allowed into this event. Moreover, the cost ought to be expanded to lessen the liquor utilization. Furthermore, producer ought to build up another creation line, as a choice to supplant liquor. End Now, liquor has had large amounts of UKs society, being devoured by the two grown-ups and youth, which shapes a lopsided condition among economy and wellbeing. The mass publicizing shows up on TV or systems or different channels is the fundamental selling way. Normally, to control alcoholic publicizing is turning out to be increasingly more significant in UK. Yet, clearly, the real impacts that brought about by governments approach isn't large, so liquor related area should have an expanding significant influence in controlling alcoholic promoting, at that point it must be all the more impressive and adequacy. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Accessible from: http://www. ias. organization. uk/assets/evening time/approach/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks showcase: UK, 2003. [WWW] Mintel Group Ltd. Accessible from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of HealthHuman Services(2001) Youth and Alcohol. USA: Department of HealthHuman Services. Gilmore, I. (2007) Britains top specialist calls for all out restriction on liquor publicizing [WWW] Institute of Alcohol Studies. Accessible from:http://www. ias. organization. uk/assets/distributions/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic publicizing consumption on media [Diagram]. In: Clark, T. (2003). Beverages showcase: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate liquor drinking offers coronary illness insurance [WWW] Heart malady wellbeing focus. Accessible from:http://www. webmd. boots. com/coronary illness/news/20110222/moderate-liquor drinking-offers-coronary illness insurance [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related medical clinic confirmations at record high. Watchman, 26th May, p,1.

King Lear Journey To Expiate Sin Essays - British Films

Lord Lear: Journey To Expiate Sin Shakespeare's catastrophe King Lear is a point by point depiction of the results of limited's choices. This imaginary man is Lear, Lord of England, who's choices incredibly modify his life and the lives of people around him. As Lear bears the status of King he is, as one anticipates, a man of extraordinary force however corruptly he gives up the entirety of this capacity to his little girls as an award for their exhibit of adoration towards him. This untime renouncement of his seat brings about a chain response of occasions that send him through an excursion of damnation. Lord Lear is an allegorical portrayal of one man's excursion through a lot of hardship so as to appease his wrongdoing. As the play opens one can very quickly observe that Lear starts to commit errors that will in the long run bring about his destruction. The absolute first words that he expresses in the play are :- ...Give me the guide there. Realize that we have partitioned In three our realm, and 'tis our quick expectation To shake all considerations what's more, business from our age, Conferring them on more youthful qualities while we Unburdened slither to death... (Act I, Sc I, Ln 38-41) This gives the peruser the principal sign of Lear's aim to abandon his seat. He goes on further to offer bits of his realm to his little girls as a type of remuneration to his trial of adoration. Incredible opponents in our most youthful girl's adoration, Long in our court have made their passionate visit, Furthermore, here are to be replied. Let me know, my little girls (Since now we will strip us both of rule, Interest of an area, cares of state), Which of you will we say doth love us most? That we our biggest abundance may broaden where nature doth with merit challenge. (Act I, Sc I, Ln 47-53) This is the first and generally critical of the numerous transgressions that he makes in this play. By resigning his seat to fuel his sense of self he is upsets the extraordinary chain of being which expresses that the King must not challenge the position that God has given him. This subverting of God's position brings about mayhem that destroys Lear's reality. Leaving him, at long last, with nothing. Following this Lear starts to exile people around him that really care for him as at this stage he can't see past the cover that the fiendish wear. He ousts Kent, a reliable hireling to Lear, and his most youthful and already most adored little girl Cordelia. This brings about Lear encircle himself with individuals who just wish to use him which leaves him truly powerless assault. This is decisively what occurs and it is through this that he finds his wrongs and changes them. Following the submitting of his transgressions, Lear gets surrendered and irritated from his realm which makes him free craziness. While lost in his misery and self centeredness the moron is acquainted with control Lear back to the normal world and to help discover the lear that was ounce lost behind a hundred Knights however now is out in the open what's more, frightened like a little youngster. The way that Lear has now been pushed out from behind his Knights is significantly spoken to by him really being out on the yards of his stronghold. The alarmed little youngster that is currently unsheltered is drastically depicted by Lear's abrupt craziness and his fury and outrage is seen through the deafening climate that is being experienced. The entirety of this adds to the enduring of Lear because of the gross sins that he has submitted. The zenith of this hellfire that is experienced be Lear so as to reimburse his transgressions is toward the finish of the play when Cordelia is murdered. Lear says this before he himself passes on as he can't live without his little girl. Wail, yell, cry! O, you are men of stones. Had I your tongues and eyes, I'd use them so That paradise's vault should split. She's gone for ever! I know when one is dead, and when one lives. She's dead as earth. Loan me a mirror. On the off chance that that her breath will fog or stain the stone, Why, at that point she lives. (Act V, Sc iii, Ln 306-312) The entirety of this agony that Lear endured is followed back to the single most significant blunder that he made. The decision to surrender his seat. This one sin has demonstrated to have huge repercussions upon Lear and the lives of people around him in the end murdering practically those who were included. Also, one is left to inquire one's self if a solitary wrong turn can

How Behavioral Therapy Is Used in Psychology

How Behavioral Therapy Is Used in Psychology Theories Behavioral Psychology Print How Behavioral Therapy Is Used in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on December 15, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 15, 2019 vgajic / E / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand History Behavioral Therapy Classical Conditioning Operant Conditioning View All Back To Top In behavioral therapy, the goal is to reinforce desirable behaviors and eliminate unwanted or maladaptive ones. Behavioral therapy is rooted in the principles of behaviorism, a school of thought focused on the idea that we learn from our environment. The techniques used in this type of treatment are based on the theories of classical conditioning and operant conditioning. One important thing to note about the various behavioral therapies is that unlike some other types of therapy that are rooted in insight (such as psychoanalytic and humanistic therapies), behavioral therapy is action-based. Behavioral therapists are focused on using the same learning strategies that led to the formation of unwanted behaviors. Because of this, behavioral therapy tends to be highly focused. The behavior itself is the problem and the goal is to teach clients new behaviors to minimize or eliminate the issue. Old learning led to the development of a problem and so the idea is that new learning can fix it. There are also three major areas that also draw on the strategies of behavioral therapy: Cognitive-behavioral therapy relies on behavioral techniques but adds a cognitive element, focusing on the problematic thoughts that lie behind behaviors.Applied behavior analysis utilizes operant conditioning to shape and modify problematic behaviors.Social learning theory centers on how people learn through observation. Observing others being rewarded or punished for their actions can lead to learning and behavior change. A Brief Background Edward Thorndike was one of the first to refer to the idea of modifying behavior. Other early pioneers of behavior therapy included psychologists Joseph Wolpe and Hans Eysenck. Behaviorist B.F. Skinners work had a major influence on the development of behavior therapy and his work introduced many of the concepts and techniques that are still in use today. Later on, psychologists such as Aaron Beck and Albert Ellis began adding a cognitive element to behavioral strategies to form a treatment approach known as cognitive-behavioral therapy (CBT). The Foundation of Behavioral Therapy In order to understand how behavioral therapy works, lets start by exploring the two basic principles that contribute to behavioral therapy: classical and operant conditioning. Classical conditioning involves forming associations between stimuli. Previously neutral stimuli are paired with a stimulus that naturally and automatically evokes a response. After repeated pairings, an association is formed and the previously neutral stimulus will come to evoke the response on its own. Operant conditioning focuses on how reinforcement and punishment can be utilized to either increase or decrease the frequency of a behavior. Behaviors followed by desirable consequences are more likely to occur again in the future, while those followed by negative consequences become less likely to occur. Behavior Therapy Based on Classical Conditioning Classical conditioning is one way to alter behavior, and a number of techniques exist that can produce such change. Originally known as behavior modification, this type of therapy is often referred to today as applied behavior analysis. Some of the techniques and strategies used in this approach to therapy include: Flooding This process involves exposing people to fear-invoking objects or situations intensely and rapidly. It is often used to treat phobias, anxiety and other stress-related disorders. During the process, the individual is prevented from escaping or avoiding the situation. For example, flooding might be used to help a client who is suffering from an intense fear of dogs. At first, the client might be exposed to a small friendly dog for an extended period of time during which he or she cannot leave. After repeated exposures to the dog during which nothing bad happens, the fear response begins to fade. Systematic Desensitization This technique involves having a client make a list of fears and then teaching the individual to relax while concentrating on these fears. The use of this process began with psychologist John B. Watson and his famous Little Albert experiment in which he conditioned a young child to fear a white rat. Later, Mary Cover Jones replicated Watsons results and utilized counterconditioning techniques to desensitize and eliminate the fear response. Systematic desensitization is often used to treat phobias. The process follows three basic steps. First, the client is taught relaxation techniques.Next, the individual creates a ranked list of fear-invoking situations.Starting with the least fear-inducing item and working their way up to the most fear-inducing item, the client confronts these fears under the guidance of the therapist while maintaining a relaxed state. For example, an individual with a fear of the dark might start by looking at an image of a dark room before moving on to thinking about being in a dark room and then actually confronting his fear by sitting in a dark room. By pairing the old fear-producing stimulus with the newly learned relaxation behavior, the phobic response can be reduced or even eliminated. Aversion Therapy This process involves pairing an undesirable behavior with an aversive stimulus in the hope that the unwanted behavior will eventually be reduced. For example, someone suffering from alcoholism might utilize a drug known as disulfiram, which causes severe symptoms such as headaches, nausea, anxiety, and vomiting when combined with alcohol. Because the person becomes extremely ill when they drink, the drinking behavior may be eliminated. How Aversion Therapy Works to Fix Unwanted Behaviors Behavior Therapy Based on Operant Conditioning Many behavior techniques rely on the principles of operant conditioning, which means that they utilize reinforcement, punishment, shaping, modeling and related techniques to alter behavior. These methods have the benefit of being highly focused, which means that they can produce fast and effective results. Some of the techniques and strategies used in this approach to behavioral therapy include: Token Economies This type of behavioral strategy relies on reinforcement to modify behavior. Clients are allowed to earn tokens that can be exchanged for special privileges or desired items. Parents and teachers often use token economies to reinforce good behavior. Kids earn tokens for engaging in preferred behaviors and may even lose tokens for displaying undesirable behaviors. These tokens can then be traded for things such as candy, toys, or extra time playing with a favorite toy. Contingency Management This approach utilizes a formal written contract between the client and the therapist that outlines the behavior change goals, reinforcements, and rewards that will be given and the penalties for failing to meet the demands of the agreement. These types of agreements arent just used by therapistsâ€"teachers and parents also often use them with students and children in the form of behavior contracts. Contingency contracts can be very effective in producing behavior changes since the rules are spelled out clearly in black-and-white, preventing both parties from backing down on their promises. Modeling This technique involves learning through observation and modeling the behavior of others. The process is based on Albert Banduras social learning theory, which emphasizes the social components of the learning process. Rather than relying simply on reinforcement or punishment, modeling allows individuals to learn new skills or acceptable behaviors by watching someone else perform those desired skills. In some cases, the therapist might model the desired behavior. In other instances, watching peers engage in sought-after behaviors can also be helpful. Extinction Another way to produce behavior change is to stop reinforcing a behavior in order to eliminate the response. Time-outs are a perfect example of the extinction process. During a time-out, a person is removed from a situation that provides reinforcement. For example, a child who starts yelling or striking other children would be removed from the play activity and required to sit quietly in a corner or another room where there are no opportunities for attention and reinforcement. By taking away the attention that the child found rewarding, the unwanted behavior is eventually extinguished. How Extinction Is Defined in Psychology A Word From Verywell When it comes to treating specific behavioral issues, behavioral therapy can sometimes be more effective than other approaches. Phobias, panic disorder, and obsessive-compulsive disorder are examples of problems that respond well to behavioral treatments. However, it is important to note that behavioral approaches are not always the best solution. For example, behavioral therapy is generally not the best approach when treating certain serious psychiatric disorders such as depression and schizophrenia. Behavioral therapy might be effective at helping clients manage or cope with certain aspects of these psychiatric conditions, but should be used in conjunction with other medical and therapeutic treatments recommended by a medical doctor, psychologist or psychiatrist. The Best Online Therapy Services

Multinational Corporations Based On International Business...

Although the multinational is separated in several nations, it remains as a single enterprise and therefore must consider how to balance competitive pressures for differentiation and integration (Lawrence and Lorsch, 1967). Multinationals must decide how to be sensitive to the unique demands of the indigenous environment without inhibiting their ability to coordinate the internal operations of local units in search of global strategies. As these issues of differentiation and integration are often facilitated by HRM activities, they represent a critical component in the IHRM. An example of this dual focus is found in most multinational corporations based on international business, which tend to assign primary responsibility to their subsidiaries for local compensation and benefits, training and labour relations, with regional units assuming secondary responsibility (Reynolds 1992). Productive globalization occurred with the growth and expansion of multinationals. They are present in a ll the countries of the world and currently undergo mergers and acquisitions, with the expansion of its branch of activity. Productive globalization occurred with the growth and expansion of multinationals. They are present in all the countries of the world and currently undergo mergers and acquisitions, with the expansion of its branch of activity. Throughout the twentieth century the behaviour of companies took new directions. Globalization and the consequent opening of the market made themShow MoreRelatedEthical Issues Of Multinational Corporations Essay1407 Words   |  6 PagesETHICAL ISSUES IN MULTINATIONAL CORPORATIONS Introduction A multinational is defined as an enterprise operating in several countries but managed from its home country. Ethics as a philosophy is defined as the discipline concerned with what is morally good and bad, right and wrong. Ethical issues arise when one is unsure of what is the right course of action to be taken at a single time. 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International organizations have been created to help create standards for states to abide by in the economic global market. These standards that are created are a foundation and if states don’t adhere to them they can turn to the organizations as a mediator and as a policy enforcer. Examples of international organizations are: Bretton

How William Shakespeare Presents Katherine and Bianca in...

How William Shakespeare Presents Katherine and Bianca in The Taming of the Shrew Shakespeares comedy The Taming of the Shrew shows the two sisters, Katherine and Bianca, as complete contrasts to eachother. He uses various techniques to achieve this effect. Many of these techniques are the same for both sisters; however their outcomes are different, therefore creating two completely different characters. We first see some of these techniques in action in Act I scene 1 when Kate and Bianca are first introduced. Our perception of the sisters is formed by what the men say about them and to them. Baptista, Kate and Biancas father, tries to persuade Gremio and Hortensio, Biancas suitors, to woo†¦show more content†¦When told to go inside she does, Go in, Bianca. When given instructions she obeys. When Men speak to her they are polite and courteous, madam, my instruments in tune. She is seen as the perfect woman of Elizabethan times where as Kate is seen as the woman of today, much more independent and stands up for what she believes in. But she is seen as absolutely dreadful in Elizabethan times. By the end of act I scene 1 Shakespeare has used the same techniques to present the sisters but their behaviour, language and attitude are perceived as complete contrasts. Kate is seen as a shrew. She is feared and appears depressed. Bianca is pictured as the ideal woman, worshipped and adored throughout Padua. Shakespeare brings us back to the sisters in act II scene 1. This is a crucial part in the play as it is the only scene that presents Kate and Bianca alone with no one else around. You could say this is the ideal moment for Shakespeare to show their true colours. Kate has tied up Bianca and is trying to get who she likes most out of her suitors out of her. This confirms her shrewish character with the violence and aggressiveness she shows, Minion, thou liest!. Bianca this time, however, is not the kind hearted, mild, polite woman we thought she was; she is now not being watched by men so her real character shines through. She is smug toShow MoreRelatedEssay on Desire in The Taming of the Shrew, by William Shakespeare1069 Words   |  5 Pagesobsession is out of greed or true necessity, a person will go to great lengths to achieve it. In the novel, The Taming of the Shrew, written by William Shakespeare, we find this trait present within the characters: Lucentio, Hortensio, Gremio , Petruchio, and Katherine. Each of these characters has their own motivation behind their actions in this story. Hortensio and Lucentio each wish to woo Bianca and take her as their bride. 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Andok’s Litson Free Essays

Andoks Litson is a major brand of specially roasted chicken in Philippines. The major products they sell are the Litson Manok which is a roasted variety of chicken and also the Dokito Frito which is a fried variety of chicken. The chicken is prepared adding a lot of other ingredients which are not the typical ones used in the common preparation. We will write a custom essay sample on Andok’s Litson or any similar topic only for you Order Now Some of the ingredients that are used include sugar, spice, rice, various beverages etc. They also sell a variety of pork dishes like the litson liempo, lechon kawali, pork sisig, pork barbeque etc. Beef dishes like beef steak rice and corned beef egg rice, fish dishes like bangus and bangus rice, exclusive egg dishes and desserts are also available at the Andoks Litson outlet. Andoks Litson started picking up its name from 1985 from when a small shop was opened in Baler Street. Now, the outlets are more than 300 in number and are located across the nation. In a couple of years from 1985 when it all began, the company opened around 11 of its outlets around the area and in less than 20 years, they opened more than a few hundreds of its outlets and many of them are located in the top malls of the country. Now the company is looking forward to open new outlets across the world. The targets of the company in years to come itself are appreciable. Their prior aim is to be known as the best native food company that gets an international recognition at the same time. They want to be innovative with the way they go about cooking and also wants to provide the best customer care. They also want to make the world aware of the delicious cooking style of Philippino that can even attract the tourists. They also allow individuals to start a Franchise by which they mean they get access to use the standard logo and other trademark symbols. They always get updated about the working and also they get all the help in order to open the new store. The advertising and others are all managed by the company and they also give training to the employee. They also give a subsidy on the raw materials that they use for the preparation. There are 2 different options available for being a franchise. One is for an outlet which takes around 500,000 pesos and the other is for an outlet with a dine-in facility. This one may cost around 300,000 pesos. This does not include furnishings, devices to cook and others. The tenure of each agreement is for about 3-5 years and then it can be renewed. Andoks Litson guarantees its customers satisfaction to the best of their abilities. Andoks Litson is a major brand of specially roasted chicken in Philippines. The major products they sell are the Litson Manok which is a roasted variety of chicken and also the Dokito Frito which is a fried variety of chicken. The chicken is prepared adding a lot of other ingredients which are not the typical ones used in the common preparation. Some of the ingredients that are used include sugar, spice, rice, various beverages etc. They also sell a variety of pork dishes like the litson liempo, lechon kawali, pork sisig, pork barbeque etc. Beef dishes like beef steak rice and corned beef egg rice, fish dishes like bangus and bangus rice, exclusive egg dishes and desserts are also available at the Andoks Litson outlet. Andoks Litson started picking up its name from 1985 from when a small shop was opened in Baler Street. Now, the outlets are more than 300 in number and are located across the nation. In a couple of years from 1985 when it all began, the company opened around 11 of its outlets around the area and in less than 20 years, they opened more than a few hundreds of its outlets and many of them are located in the top malls of the country. Now the company is looking forward to open new outlets across the world. The targets of the company in years to come itself are appreciable. Their prior aim is to be known as the best native food company that gets an international recognition at the same time. They want to be innovative with the way they go about cooking and also wants to provide the best customer care. They also want to make the world aware of the delicious cooking style of Philippino that can even attract the tourists. They also allow individuals to start a Franchise by which they mean they get access to use the standard logo and other trademark symbols. They always get updated about the working and also they get all the help in order to open the new store. The advertising and others are all managed by the company and they also give training to the employee. They also give a subsidy on the raw materials that they use for the preparation. There are 2 different options available for being a franchise. One is for an outlet which takes around 500,000 pesos and the other is for an outlet with a dine-in facility. This one may cost around 300,000 pesos. This does not include furnishings, devices to cook and others. The tenure of each agreement is for about 3-5 years and then it can be renewed. Andoks Litson guarantees its customers satisfaction to the best of their abilities. How to cite Andok’s Litson, Essay examples

The Harlem Renaissance Brought About Many Great Changes. It Was A Time

The Harlem Renaissance brought about many great changes. It was a time for expressing the African-American culture. Many famous people began their writing or gained their recognition during this time. The Harlem Renaissance took place during the 1920's and 1930's. Many things came about during the Harlem Renaissance; things such as jazz and blues, poetry, dance, and musical theater. The African-American way of life became the"thing." Many white people came to discover this newest art, dancing, music, and literature. The Great Migration of African-American people from the rural South to the North, and many into Harlem was the cause of this phenomenon. Harlem was originally a Dutch settlement. Harlem became one of the largest African- American communities in the United States, and during the Harlem Renaissance became a center for art and literature. Many great writers came about during this time, one of which was Langston Hughes. Hughes was born in 1902 with the name James Langston Hughes, and died in 1967. He lived most of his adult life in Harlem. He grew up without a stable family environment. His father moved to Mexico, and he never really saw much of him. Hughes was often referred to as "Harlem's poet" (Haskins 174). Hughes had and still has a great influence on poetry. Hughes poetry was a reflection of the African-American culture and Harlem. He wrote many poems, and continued to write even after the Harlem Renaissance. He loved Harlem that was his home. He watched it decline with the onset of the Great Depression. He saw Harlem turn into a place to be feared by many. It was a sad and dangerous place to be, after the depression. Hughes described the impact of the Great Depression upon African-Americans, "The depression brought everyone down a peg or two. And the Negro had but a few pegs to fall" (Haskins 174). Langston Hughes valued the teaching of children. Many of his poems are children's poems. He often traveled to schools and read his poetry. His first published works were in a children's magazine during the 1920's. He published a book of ABC's called The Sweet and Sour Animal Book. He wanted to inspire the youth, and make them feel good about themselves. He did not only write poetry, but that is what he is famous for. Much of his poetry talks of the hardships, poverty, inequality, etc. of the African-American people. His work has inspired many people, and is read by many students and scholars. He is a great positive role model. I personally love his poetry. It describes these problems within our society that still have yet to be resolved. It opens the reader's eyes to the many disadvantages that many people have suffered through and are still trying to overcome. Hughes writes about how the African-American people have been all over the world. In "The Negro Speaks of Rivers" he talks about them bathing in the Euphrates, building huts by the Congo, and singing of the Mississippi. I think that this poem is showing how these people are everywhere. That in America we act as if they are subordinate, but he is saying to the white people, look at all my race has accomplished. "We" built the pyramids, and we have been around as long as these rivers. This is a positive poem. It does not talk directly about racism nor puts down the white race for being prejudiced (Lauter 1612-13). In the poem, "I, Too" he describes how he is also part of what America is. Even if he is sent to eat in the kitchen, he is as much a part as anyone else. One day he will not be made to hide and eat in the kitchen. One day people will see that African-Americans are beautiful people, and will be ashamed of how they were treated. This poem gives hope to the black community. It makes them yearn for the day when equality will come and racism will end. Too bad that the day has still not yet come in this century (Lauter 1618). In his poem, "Harlem" this is addressed. He wonders what happens to dreams that are deferred. How long must one still dream of something that seems like it will never come. The African-American people have been waiting to be seen as equal for many years, yet it still seems so out of reach. His poetry seems to address this over and over again (Lauter 1619). In "The Negro Artist and the Racial Mountain,"

Behaviorists human development Essays

Behaviorists human development Essays Behaviorists human development Essay Behaviorists human development Essay The question of whether heredity (nature) or environment (nurture) is more important in determining the course of human development has been debated throughout the centuries (Papalia et al, 2002). The advent of Charles Darwin’s theory of evolution (1859), which emphasizes the biological basis of human development, led to a return to the hereditarian point of view. With the rise of behaviorism in the twentieth century, however, the environmentalists’ position once again gained dominance (Atkinson, 1993). Behaviorists such as John B. Watson and B. F. Skinner argued that human nature is completely malleable: early training can turn a child into any kind of adult, regardless of his or her heredity. Watson stated the argument in its most extreme form which is presented the average person’s activity (Atkinson, 1993). Today most psychologists agree not only that both nature and nurture play important roles but that they interact continuously and guide development. For example, the development of many personality traits, such as sociability and emotional stability, appear to be influenced about equally by heredity and environment; similarly, mental disorders can have both genetic and environmental causes (Atkinson, 1993). Behavior geneticists are attempting to sort out the relative importance of nature and nurture influences in the development of various behavior patterns. Psychologists are especially interested in the roles of nature and nurture in intelligence, abnormal behavior patterns such as schizophrenia, and social problems such as sociopathy and aggression (Atkinson, 1993). Non-genetic influence or the environment is perhaps the strongest alibi any person attributes to whenever things turn out not as good as they want them to be. We often make justifications why we tend to be mediocre; â€Å"because my parents did not try their very best to train me and provide for all that I need,† is our typical rejoinder. To what extent is this true, and where does the line end when it comes to personal responsibility, genetic predispositions, or the responsibility and accountability of people who exert immense influence on us? The argument postulated in this paper is not so much as â€Å"drawing the line† in as much as it has evidently proven the great impact of nurture on personality and/or human development in general (Papalia et al, 2002). Parental abuse and neglect have been issues in learning because these are factors that are vital to the child’s overall performance and normal functioning as they operate as kids and later as adults in the real world. This is also true with nutritional status of children in their growing years. Several studies have proven the effects of these factors that they are consciously observed among the educated parents; as much as possible, many actively pursue in avoiding the drastic effects of either deficiency (Papalia et al, 2002). Indeed, the environmental changes that are constantly influencing children in their early stages are established in the scientific disciplines; this despite the many arguments to the contrary. Operant conditioning, like classical conditioning, is not just an exotic laboratory procedure. People use operant conditioning everyday in their effort to influence other people. For example, parents and peers incline children to acquire â€Å"sex appropriate† behavior patterns through the elaborate use of rewards and punishment. Parents tend to praise their children for sharing with others and to punish their children for being too aggressive. The strength of an operant response can be measured by its resistance to extinction: that is, how long it takes for the behavior to return to its original rate once the pleasant consequence following the behavior no longer occurs. It is thus told that it is generally correct to say that for an operant response to be strengthened, the response should be rewarded (Nevid, Rathus and Greene, 2008). But reward in ordinary language denotes things such as money, candy, or praise. There would be times, however, that a reward will not always strengthen an operant response. This is further explained in other phenomena of operant conditioning called reinforcement; the negative and positive reinforcers etc. Reinforcement is anything that increases the probability that a particular response will increase in frequency. The presentation (positive) or removal (negative) of particular consequences may reinforce responses. Thus, reinforcement may be either positive or negative (Nevid, Rathus and Greene, 2008). Positive reinforcer increases the probability that an operant will occur when it is applied, or it increases the likelihood that a particular response will occur. When a student gets a high grade as reward for his effective study habits, he is likely to consistently follow his rewarded behavior. This is an example of positive reinforcement. Negative reinforcer increases the probability that an operant will occur when it is removed. People often learn to plan ahead so that they need not fear that things will go wrong. Fear acts as a negative reinforcer, because removal of fear increases the probability that the behaviors preceding it will be repeated (Nevid, Rathus and Greene, 2008). Primary reinforcers. There are some reinforcers that are innately reinforcing. They’re powerful in increasing the chance that a particular behavior will occur. They are usually effective because they satisfy basic physiological needs, food, clothing, and shelter are considered primary reinforcers (Nevid, Rathus and Greene, 2008). Secondary reinforcers are reinforcers which are not innately reinforcing. Their power to reinforce behavior is acquired and not innately present. Money, grades, prize, and tokens are secondary reinforcers (Nevid, Rathus and Greene, 2008). Punishments are aversive events that suppress or decrease the frequency of the behavior they follow. Punishment can rapidly suppress undesirable behavior and may be warranted in â€Å"emergencies† such as when a child tries to run out into the street (Nevid, Rathus and Greene, 2008). Case 1: Connie Demographics (age, race, sex etc. ) Connie is in the early adolescent stage of development. After watching and observing her with the allotted time, she easily related with me some basic information about herself. She’s thirteen years old, and will be turning fourteen (14) by June this year. She had her menarche last October 2008 but she said, it is not that regular yet. She has only one other sibling, a younger sister now three years old, and also a girl. Appearance (clothing, approximate height and weight and other defining characteristics) Connie is tall and lanky, and seems awkward of her height (five feet and 4 inches). She dresses simply; appeared to opt for a sporty look rather than the more feminine type. She has a medium length raven-black wavy hair. Her slim body build makes her a stand out in the crowd since many of her peers in the school ground where they are seen together, are all on the bulky side. She has a confident gait, but she appears to be very conscious at times of the stares that she gets from some of the other students strolling in the area. Her group of friends was watching something in the ipod her classmate was holding and so the mood just suddenly became serious. They were all wearing their school uniform this particular day. It comprised of a blue skirt with a white blouse, with a tiny blue ribbon to accessorize the whole get up. They donned on their IDs as well but Connie set herself apart as she was wearing a grey beret.

Spanish Adverbs of Quantity

Spanish Adverbs of Quantity Adverbs of quantity are those that explain how many or how much. They include many of the intensifiers (adverbs of intensity) and also include a few moderators (adverbs that diminish intensity). Like other adverbs, the adverbs of quantity can affect the meanings of verbs, adjectives, other adverbs and occasionally entire sentences. As noted below, many of the adverbs of quantity can also serve as adjectives. When theyre adjectives, they can vary with gender and number, while the adverb is always the same as the singular masculine form of the adjective. (This rule is sometimes violated in casual speech, and you may occasionally hear an adverb change to match a nearby noun. This grammatical tendency is considered substandard and is best not imitated.) For example, while poco is an adverb, the adjective can be poco, poca, pocos or pocas. Adverbs of Quantity Here are some of the common adverbs of quantity along with sample sentences and possible translations: Adems (additionally, besides): This word typically refers to a verb or an entire sentence and is often used in the phrase adems de Y adems es imposible. And furthermore its impossible.La comisià ³n estudia adems la creacià ³n de una junta consultiva. The commission is additionally studying the creation of an advisory board.Adems de casino, Santa Fe ahora tiene shopping. In addition to having a casino, Sante Fe now has shopping.Adems  ¿quà © es lo que podemos hacer allà ­? Besides, what can we do there?Adems, Raà ºl duerme en una habitacià ³n hipobrica para aumentar su rendimiento. In addition, Raul sleeps in a hyperbaric chamber to improve his performance. Algo (somewhat, slightly): Dont confuse the adverbial meaning with its use as a pronoun meaning something. Me siento algo vieja. Im feeling somewhat old.El 23% dice que est algo preocupado o muy preocupado de que pueda perder su trabajo en los prà ³ximos 12 meses. Twenty-three percent say they are somewhat worried or very worried that they could lose their job in the next 12 months. Apenas (barely, hardly): Toco la guitarra desde hace apenas un aà ±o. I have played the guitar for barely a year.Mi hijo apenas habla. My son barely speaks. Bastante (enough, quite a bit): This word can also be used as an adjective or pronoun to mean enough. As an adverb, it can have the meaning of sufficiency or to mean considerably, depending on the context. Me parece que no estudia bastante. It seems to me he doesnt study enough.Es bastante inteligente y siempre tiene una respuesta para todo. He is quite intelligent and always has an answer for everything.La verdad es que cantas bastante bien. The truth is you sing quite well.Necesito saber de algà ºn hotel bastante barato en Cdiz. I need to know of a sufficiently cheap hotel in Cadiz. Casi (almost): Comenzà ³ hace casi tres aà ±os. It began almost three years ago.Casi me rompà ­ la mano. I almost broke my hand.Su objetivo se habà ­a cumplido: ya era mucho ms que casi famosa. Her goal had been accomplished: She was now more than almost famous. Demasiado (too much): This word can also function as an adjective. ngela habla demasiado de su vida privada. Angela speaks too much about her private life.Creo que soy demasiado guapa. Muchà ­sima gente me lo dicen constantemente. I think I am much too pretty. Many people tell me that constantly. Ms (more, most): This word can also be used as adjective, pronoun or preposition. As an adverb, it is commonly used in making comparisons, although the comparison doesnt have to be explicitly stated. Es el libro ms poderoso del mundo. Its the most powerful book in the world.En Italia funcionan ms de 150 emisoras privadas. More than 150 private broadcasters operate in Italy.Nadie te quiere ms que yo. Nobody loves you more than I do.Tienes que escoger cul te gusta ms de los dos. You have to pick which of the two you like more.La palabra hablada ms importante es no. The most important spoken word is no.Soy el que ms sabe de fà ºtbol. Im the one who knows most about soccer.Tenemos que ser ms competitivos. We have to be more competitive. Medio (half): This word can also be used as an adjective. La pila est medio muerta. The battery is half-dead.Si la puerta est medio abierta, entonces la abre completamente. If the door is half-open, then open it completely. Menos (less, least): This word is used much the same way as ms except with the opposite meaning. El Superman actual es menos poderoso que sus predecesores. The current Superman is less powerful than his predecessors.Yo pienso que la gente inteligente es menos feliz. I think intelligent people are less happy. Mucho (much, very, a lot): This word can also be used as an adjective or pronoun. Mi novio habla mucho con su ex. My boyfriend talks a lot with his ex.La nueva es mucho mejor. The new one is much better. Muy (very): Ha sido un partido muy difà ­cil. It has been a very difficult game.La iguana cambiar su color de piel a uno muy amarillo para reflejar el calor. The iguana will change its skin color to one very yellow in order to reflect the heat. Poco (a little, not much, not): This word can also be used as an adjective or pronoun. As a plural adjective, it typically means few. Estudia poco pero aprende mucho. She studies a little but learns a lot.La mitad de los espaà ±oles come poco pan creyendo que engorda. Half of Spaniards each little bread because they believe it makes them fat.Mi primo es una persona poco complicada. My cousin is an uncomplicated person. Sà ³lo (only): Traditionally, this word has been spelled with an accent when it functions as an adverb, although the accent isnt strictly necessary if there is no chance of confusing it with solo the adjective. Sà ³lo como carne producida orgnicamente. I only eat organically produced meat.Yo sà ³lo querà ­a hacer mi trabajo. I only wanted to do my work. Tan, tanto (so, as, so much): Tanto as an adverb is shortened to tan when it comes before an adjective, adverb or a phrase functioning as an adverb or adjective. Such is the case most of the time. Es tan fcil como el uno, dos, tres. Its as easy as one, two, three. ¿Por quà © hablan tan rpido el espaà ±ol? Why do they speak Spanish so fast?Era tan flaca que la gente la confundà ­a con un palillo de dientes. She was so skinny people confused her for a toothpick.Estudiaba tanto que me dolà ­a. I studied so much it hurt.

El Derecho Essay Example | Topics and Well Written Essays - 750 words - 1

El Derecho - Essay Example The meaning gets twisted depending on the usage. The same is true for El Derecho. In Spanish, as an adverb, the term when translated to English means straight, upright, or directly. Or if used in a sentence, derechos could mean a straight path, as in â€Å"The children walked straightly to the room† But as a noun, the term is no longer used to describe a direction, but rather it refers to the â€Å"right† of a person. Erichsen, Gerald, a Spanish Language Guide (n.d.), explains that the word, when used as a noun would mean another thing and not specific to direction, but more on the rights of a person such as morals, customs, principles, or according to law. The word can also come in a plural form such as â€Å"derechos†, or derechas. So if one would refer to human rights, it is correct to call it â€Å"derechos humanos† for human rights’. When â€Å"derecha† is used, Erichsen said it connotes political affinity, such as opposite of the â€Å"left† political party, or ‘right wing’. Vernor Munoz Villalobos, UN Special Rapporteur on the right to education (2010) used the term â€Å"derecho humano† on her paper to describe a human right to have an education.(UN General Assembly, New York, 2010) . The word has a clearer meaning when used as an adjective because it is specific such as right, opposite of left, straight or upward or in brief, it gives a specific direction, like â€Å"linea derecha†, that means straight line. But further to vocabulary usage the term becomes important in storm predictions and a criterion for severe wind gusts. It is a word coined by the NOAA-NWS-N CEP Storm Prediction Center that describes â€Å"derecho† as a long-lived wind storm that is associated with a band of rapidly moving showers or thunderstorms. This could be related to my above description of the word because of the straight damage directed in one direction. Thus the Storm Prediction Center calls it a ‘a

Week5 Article Example | Topics and Well Written Essays - 500 words

Week5 - Article Example In this article, the author argues that public representation is a worthwhile aim of public policy because public service has always been a driver of social mobility for groups that have been excluded in labor market. Further, it means a symbolic commitment equal access to authority or power. In addition, the author argues that bureaucracy should be more reflective of the economic status of citizens than elected officials since it has an influential role in the policy making process. Active representation is also significant because the operations and policies of diverse institutions will appear distinctively from what they would be if the institution’s employee were homogeneous (Selden, 2006). The United States has always been on the forefront in search of a diverse workforce via an emphasis on affirmative action policies and equal opportunity. To some proponents, moving away from affirmative action as the main tool for bringing both active and passive representation in the U.S would go against the constitutional principles of the U.S constitution. They argue that it is irrational to ignore the ugly remnants of ethnicity, race, and gender in the recruitment, promotion and retention decisions in the private, non-profit and public agencies of the U.S. Research conducted by Gallup in 2005 showed that through affirmative action, minority rights and relations were defended since affirmative action calls for the rights of racial minorities. To some opponents, affirmative action is viewed as an equally division model of reverse biasness or discrimination that is not required because of the progress that has been made in the antidiscrimination area. I agree that to some extent, affirmative action has at least tried to address the issues of ethnicity and race based on the ethnic composition of modern population (Selden, 2006). In sum, from the article, it can

Know Thy Reader Essay -- Analysis, Letter from Birmingham Jail

Dr. Martin Luther King, Jr.'s "Letter from Birmingham Jail" is a defense of the kind of non-violent direct action that King promoted and used during the civil rights movement of the 1950s and '60s. It is a response to statements of disapproval made by the clergymen of Birmingham, Alabama, and is obviously written in a way that appeals directly to this audience. King uses his knowledge of this audience's identity to design highly targeted arguments and to choose relevant historical examples for citation, and uses his personal experience in writing sermons and speeches to construct moving sermon-like passages that complement and reinforce his arguments. The arguments' basis in terms that the clergymen will find to be familiar and agreeable, in combination with sympathy evoking references to historical events, is particularly effective in causing the clergymen to seriously reconsider their statements. The strategy that stands out the most is King's usage of religious references. He supports his arguments with passages from the Bible and statements or philosophies put forth by prominent theologians, such as St. Thomas Aquinas. The clergy is very familiar with these sources. Their entire belief system is based on them! By using these sources as a basis for his arguments, King makes it very difficult for the clergy to disagree with the reasoning behind his actions. For example, in response to the accusation that he and other protesters are "outside agitators," he references the story of Paul of Tarsus's mission to spread Christianity: "†¦just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my own h... ...rtight cage of poverty in the midst of an affluent society†¦. then you will understand why we find it difficult to wait† (166-167). In other words, he uses passages like these to â€Å"drive the point home.† As a whole, â€Å"Letter from Birmingham Jail† is a thorough and well-executed defense of non-violent protest. Even readers who do not need to be persuaded, readers who are already in general agreement with non-violent methods of protest, will still find deep insights into how this form of protest works (such as the concept of â€Å"negative peace† (169)), and why it is necessary. King combines the strategy of appealing to the audience's identity in various ways, powerful passages that reinforce arguments, and some general deductive reasoning and insight to construct an argument that is very clear, rational, and effective in explaining and defending non-violent direct action.

Gender Preference Essay

Nowadays, most people have accepted many new ideas, such as couples living together before marriage, men staying home as home-husbands and divorce. However, in developing countries, a significant proportion of the population are still holding a very serious preference for male offspring and yearning to have a male baby, despite the fact that females can take care of their parents physically and psychologically far better than their male peers. It is worth looking into the reason for and some negative ongoing consequences of this male preference. The explanation can be traced to the traditional male-centered culture. Since the primitive era, women have become the belongings of their husbands, and their major job was producing a male heir for their husband. This is because only males can preserve the family name and the inheritance. In addition, as Tina Rosenberg described in her article â€Å"The Daughter Deficit†, a son is a financial necessary for parents. Only sons take responsibility to look after their aged parents, and daughters have limited contact with their parents soon after they become someone’s wife. If a couple couldn’t produce a son, they would think they are the most miserable couple in the world and would suffer long-term loneliness in their old age. Moreover, some countries hold a very strange superstition, that if a woman gives birth to more than 3 daughters, her husband will die. It is hardly surprising that the strong determination to have baby boys can lead to catastrophic consequences. After a long history of son preference stemming from the old culture, some countries are now facing very serious gender imbalance. This results from the extreme measures which have been used to get rid of an unwanted baby girl, for some people decide to go to any lengths to get the type of baby they want. The first of them is sex-selective abortion. Now, high technology like ultrasound scanning makes it very easy and convenient to achieve that goal. Its popularity and prevalence has caused numerous fetuses to die before they can see their Mom’s face. The second action is infanticide. Some infants have chance enjoy the sunshine and mom’s smile for a little while before their parents arrange their death just because they are not male descendants who can carry their family name and bring honor to their family as their parents think. Although some girls are lucky enough to stay with their dear mommy for several years, at last their mothers have to abandon them due to the family or society pressure. Even worse, some girls are neglected to death. These facts are heartbreaking, these parents are unforgivable and the consequences are very serious. According o the observation of Tina Rosenberg in her article, â€Å"The Daughter Deficit†, in India and China, more than 1.5 million fewer girls were born each year than i t is predicated. Also, according to census data released by the National Bureau of Statistics of China, the gender ratio was 117.7 newborn boys for every 100 girls in 2012 in China. This means that millions women are missing and there would be a dramatic excess of men. However, the impact of male preference goes beyond the immediate consequence of the disordered ratio of males to females, and it brings about more complicated implications in the long term. This unbalanced population can lead to a series of social problems. The serious gender imbalance has produced a large number of extra young men. Obviously, when they reach adulthood, some of them would find it extremely difficult to get married. With the poor prospect of getting a wife, some young men would resort to alcohol and drugs as comfort, while some of the others might take risks or get into fights in order to improve their prospects. Even more, some desperate young men are likely to blame their whole predicament on the society and government. As a result, they would pursue revenge on society, and cause a lot of trouble for innocent people. Eventually, everyone, including people who criticize the unfair treatment towards girls, will suffer from the serious consequences of an unstable society. In conclusion, the essential reason for the bias in favor of male offspring is the traditional man-centered culture, and it causes a series of negative effects. If society doesn’t take it very serious and make some changes, it can be foreseen that our brilliant culture would collapse due to this unfair preference.

The Great Gatsby By F. Scott Fitzgerald - 1438 Words

May Ahmad. Dr. Alexandra Williams. 12 PM. IS GATSBY GREAT? The need to live according to the American dream has been the prime focus of most governments over most of the past decades. Perhaps this has featured in many ways in the country. However, in most aspects, the dream may be noted to be a failure. It is this failure that is associated with the events that point out the fact that Gatsby is not a great person as he is made to look from the introductory sections of the book by Fitzgerald. Just as the better part of the young population have been led to believe that life is a cycle where one goes to school and graduates to get a job and a family is the same way Gatsby idealizes his image through the parties he throws to influence Daisy to fall in love with him. From the presented factors, it is factual to assert that Gatsby’s picture from the onset of the book is an ideal image of what he would want himself to be. Similarly, his conceptualization of Daisy is the ideal picture of what he would want her to be. It ther efore follows that consideration of Gatsby as a great person is the ideal thought of him which in truth is not a reality. Fitzgerald reviews the American dream through different points of view that are significant in making apparent his belief about the aspect of reality that can be perceived from it. On one note, he praises it pointing it out as a way through which great progress can be realized. On the other, he states that the fact that the dream is aShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. 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